Midwest Dairy Association

Dairy Promotion Update

Dairy Promotion Update is published five times per year to inform Midwest dairy producers about checkoff programs funded through the Midwest Dairy Association.

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The Wellness Impact Report

  The Wellness Impact: Enhancing Academic Success through Healthy School Environments

Dairy farmers are helping make sure kids succeed in school. The Wellness Impact Report, which highlights the connection between good nutrition and physical activity and students’ ability to succeed, is one of the tools Midwest Dairy is using to encourage school breakfast expansion. You can play a role. This tool tells you how.




The Latest News
September 10, 2014

Fuel Up to Play 60 and Quaker® Oats Team Up to Inspire and Encourage Healthy Habits Nationwide

Play is universal for all ages and research shows that physical activity, in combination with good nutrition, is essential to a healthy lifestyle. That is why today Fuel Up to Play 60, the nation's largest in-school wellness program and Quaker Oats, a division of PepsiCo, are launching 'For the Love of Play,' a campaign to inspire everyone to get up and get active for at least 60 minutes of play a day - at school, at home, and everywhere in between!

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Princess Kay of the Milky Way Finalists



Call for Recipe Submissions

The dairy checkoff honors America’s dairy farmers and celebrates dairy’s role in creating great-tasting, fun and nostalgic family dishes that evolve from generation to generation.

Working in collaboration with Andrews McMeel Publishing, LLC, the Dairy Comfort Cookbook (working title) will showcase recipes that celebrate dairy’s goodness.

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Dairy Producers

A variety of additional materials and information is available to dairy producers. Start by creating a user account. You will receive a notification by email when access has been approved.